Blueprint Denver

Blueprint Denver is the City and County of Denver's comprehensive plan, setting the vision for how the city grows and changes over the next 20 years. I was part of the internal city team that developed the plan, and my primary contribution was in the final stretch, translating years of technical planning work into a document that people could actually connect with. That meant designing the layout, creating the maps and graphics, and making sure the visual storytelling matched the ambition of the plan itself. A comprehensive plan only works if people read it. My job was to make sure they wanted to.